Marketing Director

Lightwave in Raleigh, NC was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 80 dental offices in 4 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

Our mission is to provide state-of-art dentistry in the most comfortable environment possible. To guide our guests to optimal oral health with an emphasis on overall well-being. To non-judgmentally deliver the highest possible level of care with empathy and understanding. To continuously and relentlessly pursue excellence through continuing education, personal and team growth and mastering of leading edge technology. To treat our guests as we would like to be treated. To accept our guests as partners in their wellness. To assume a leadership role as a resource – a body of information with concern for our guests’ overall well-being. To consistently deliver more than would reasonably be expected. As the Marketing Director, you'll help convey this message not only to our patients, but to our future patients and stakeholders throughout the region.

This position would ideally sit out of Raleigh, but the role would be mostly remote. 

-Oversees the execution of COCD & TFD brand marketing initiatives, from creative development to tactical execution, to ensure that there is an integrated brand communication throughout all internal and external communication vehicles.   

-Coordinates with outside vendors/agencies as well as key stakeholders to assist with the content design and execution of advertising campaigns, events, and associated marketing collateral.

-Development of marketing strategies and core marketing foundation and processes.

-Development of marketing plans for new practice launches and acquisitions.

-Monitors marketing spending to ensure all commitments and expenditures are accurate and within budget.

-Responsible for monitoring and reporting on marketing results with metrics and benchmarks
     (Example: Marketing ROI ≥ 50:1, Lead conversion rate ≥ 50%, Scheduled appointments)

-Leads the execution of market-specific target audience research projects.

-Manages direct reports assigned to each brand.

-Support the development of internal marketing resources, tools, and training.

-At minimum, a BS/BA degree in business, marketing, or communication
-6-8 years of relevant experience
-Demonstrated ability to work with and manage creative agencies
-Extensive knowledge and involvement in social media platforms
-Extensive knowledge and experience in a variety of advertising methods
-Comprehensive knowledge of consumer advertising and the marketing development process
-Demonstrated ability to collaborate and interact with all levels internally and externally
-Understanding of direct-to-consumer marketing strategies for the service industry
-Demonstrated ability in launching new products, services, or locations
-Understand the complexities of managing multiple brands
-Demonstrated ability in managing multiple stakeholders
-Knowledge in developing public relations strategies is a plus
-1-2 years of experience managing direct reports

-High levels of creativity and design thinking
-Strong problem-solving skills
-Ability to work with little direction and in a fast-paced entrepreneurial environment
-Comfortable with collaboration and teamwork
-Comfortable with data and analysis to make decisions
-Excellent organization and presentation skills
-Exceptional multi-tasking skills
-Proficiency with the full suite of Microsoft Office software

In return for providing an excellent patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off. This role also includes a 10% bonus based on company profitability.